Fashion Runways

Friday, July 7, 2017

Under A Black Moon ~ Fernando Alberto Atelier

Fernando Alberto, a fashion designer, presents Under A Black Moon handcrafted print designs. Alberto's fall winter 2017 collection’s runway is at Art Hearts Fashion Week at Beverly Hilton.

Fernando Alberto Art Hearts Fashion Week FW17 LA 4Chion Lifestyle

Fernando Alberto Art Hearts Fashion Week FW17

Alberto states, "I don't have an inspiration. I see something I like and go from there." This collection develops from photographs of dead trees. He creates the fabric print from this photograph.
This takes us on a journey through the woods with fabrics that are modern, reflective, and full of movement. This collection creates light in something so dark. He steps from his normal romantic collection. Fabrics include vegan leather was buttery. The polygon uni fabric felt like silk. Practicality in design is important to the consumer. He creates his own patterns, cut the fabric, and takes ownership of each piece created.

Fernando Alberto Art Hearts Fashion Week FW17

Alberto states, "I am a 3rd generation pattern maker. I just took it to the next level." He has an amazing team. The teams are craftsmen that are passionate. The fabrics, prints, and beading work by Alberto is done in Los Angeles with American workers. The beading is done at the atelier. A piece can take 2-4 weeks to complete.

Fernando Alberto Art Hearts Fashion Week FW17

Alberto carries on the family tradition of elegant fashion. The understanding and appreciation of design bring sophistication glamor to women. His talent is well recognized the fashion industry as the fashion house to watch and celebrities. His designs worn by Joy Huerta at the Grammys, Ajiona Alexus at the MTV Awards, Mariah Carey, Lauren Hill, Ashanti, and Mya.

Joy Huerta Red Carpet Wearing Fernando Alberto 4Chion Lifestyle

Joy Huerta Red Carpet Wearing Fernando Alberto

Alberto talent is the art of creating women's wear that is elegant, filled with motion, and the strong sense of a woman's form. This fall winter collection connects luxurious fabrics and textures creating beautiful art while taking a journey Under A Dark Moon.
See the full runway collection here.

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Monday, May 8, 2017

Embracing ~ Shahida Parides

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Shahida Parides fall winter 2017 collection, shown at Style Fashion Week LA, embraces nature, culture, and color for each woman. The runway collection embraced women through out history, roles, and lifestyle.

Shahida Parides Style Fashion LA 4Chion Lifestyle ff

Taking the colors from nature brings a vibrant collection. The hue values add a level of intensity closely related to nature. The color combinations in the collection brings the look from a nature walk in many areas of the world.

The collection embraces versatility. The dresses, pants, shorts, jumpsuits, and kaftans provide the opportunity for daily, evening, and special occasion. The kaftans are designed for wearing in various styles. This allows for the clothing to provide an off the shoulder, halter, and crisscross look.

Shahida Parides Style Fashion LA 4Chion Lifestyle r

The styling in many pieces in the collection include Swarovski crystals, embroidery, and patchwork. Each piece is handcrafted with organic fabrics and natural dyes. The collection is soft light fabrics that fit the hot summer or Sonoran desert, Shahida Parides headquarters.

This design firm started by Shahida Clayton in 2003. The firm started with services for private labels. She finally developed her own personal collections and the Heart2Heart charity.

Shahida Parides Style Fashion LA 4Chion Lifestyle z

This label graces celebrities and socialites like Beyonce, Katy Perry, Kendall Jenner, Kylie Jenner, Kalpana Pandit, Priyanka Chopra, and Lisa Vanderpump on Housewives of Beverly Hills embrace this line. They have enjoyed Shahida Parides' pieces on the beach, at resorts, Coachella, and evenings out.

Clayton's personal travel experiences, history, and understanding the beauty of women with the personal lives they live bring these creations to light. Each handcrafted piece is with the vision that, "literally translates to World of Fairies. This is a world full of imagination. In this world, we celebrate women as the modern day fairies. Women as the embodiment of beauty, power, fearlessness, and strength."

Celebrating and embracing women brings success to this fashion label and the women who embrace the collection. See the full collection here.

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Sunday, April 9, 2017

Equal Beauty ~ Dair

Odair Pereira, Dair designer, creates collections that emphasis a personal identity. Dair's fall winter 2017 collection at Art Hearts Fashion Week at the Beverly Hilton is clothing that brings equality and beauty to everyone.

The season's collection takes a turn from spring summer bold colors. Fall tones and black with strong lines. We continue to see that there is more to fashion than fabric with the collections. There is an emphasis on art, geometrics, and movements.

The collections brings a fusion of streetwear and couture. This provides a successful clothing line that has a modern edge allowing for a unique personal style. Pereira states, "DAIR emphasizes that all clothing needs to visualize your true identity, which makes you stand out at all times." The styling continues with this vision.

April Love Pro Makeup Academy provided a geometric eyes makeup for the women with a couture abstract design. The shapes creations completed with Bdellium tools and Crown Pro makeup. Hair is very strong lines and dimension: high pony tails, square and circle buns on the top of the head, men's hair shapes with were specially created by Myo Lai in collaboration with CoCre8 powered by Sexy Hair.

Singer songwriter Jaki Nelson performs What We Want to Do opening the runway. She is wearing Dair, a sneak peek to the runway.

Pereira brings a strong design and styling to the collection. He states, "the main object is to make you feel the best version of yourself. All of this adds up together in our slogan: DAIR to be first, DAIR to be different, DAIR to be you! DAIR collection fits it all." This collection presents beauty and equality. See full collection here.

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Sunday, April 2, 2017

Beautifully Autistic ~ Autism Speaks La Vie En Blue

Metropolitan Fashion Week and Autism Speaks presets En Blue 2016 Fashion Gala. This evening is to honor the 70 million affected by autism world wide. The evening filled with glamour, honor, and autism awareness.

Meet Kara Ann, nonverbal autistic, 25% of those on the autism spectrum are nonverbal. She loves Katy Perry, her baby doll, final four, and eating. She is the adventurer of the family. This is a look into her world this video created by her father. He filmed her afternoon activities about 6 years ago. Here family provides exceptional care and love for her daily needs, but the needs will be for the rest of her life.

There is a lifetime need for many families. This support comes through contributions from donors, volunteers, events like this, and corporations. A utism Speaks in Southern California works in the community with tool kits, family services, and cutting edge medical centers.

Autism, a complex developmental disorder from genetic and environmental influences, one in 68 children. The evening funds raised go towards family assistance, research, and advocacy.

: Harry Topping Jr. Metro Fashion Week Autism Speaks Warner Brothers

This evening Metropolitan Fashion Week produces an evening with Autism Speaks to honor Harry Topping Jr., Vice President of Corporate Real Estate at City National bank, and Steven Grossman, Talent Manager and Producer at Untitled Entertainment. Topping is honored with the Advocate of The Year. He started the golf tournament, Topping Brothers benefiting autism, after his three son autism diagnosis. Steven Grossman a firm believer his voice, platform, and relationships will strength the awareness and response. He is began working with Autism Speaks after his son's diagnosis in 2013.

Jeannie Mai Metro Fashion Week

Jeannie Mai, television personality, introduces Steven Grossman. She states, "I will never forget New York Fashion Week FW 2013. This is the time when Steven got the news that his son, Graydon, has autism. The challenges for this family included finances, energy, lack of understanding from society, and understanding special needs. Steven posted this news on social media on July 20, 2013. He exposed one of the most challenging roles of a parent's life. He did not want his family to feel isolated, unsupported or alone. He recognizes that if we all had a little more sympathy and understanding for families we can create a more harmonious future for our kids. A man who puts his wife and kids first." Grossman provides awareness with conversation and continued support of Autism Speaks.

Steve Grossman Metro Fashion Week

Grossman takes the audience on the lessons his family learned from Graydon and his diagnosis. He states, "first be kind to each other. 1 in 42 boys does not mean anything to you if your life isn't profoundly impacted. Lesson two I don't really know what normal or traditional means anymore in our society. In my family we've started living with much greater awareness of all things we take for granted. With my son we've learned to appreciate simple milestones like his willings to wear his winter coat without a fight. Lesson three I feel compelled to tell you I'm not even the real hero. Those people are the folks from this charity, the doctors, the ABA and OT therapists, like Jane, Nay, and Amanda that work over 40 hours a week with children like my son. As I told Matt Asner, when he asked me to accept this award, I personally didn't think I did enough yet to deserve it. We went back and forth a bit about it, but I finally agreed that I would earn it. I will graciously and humbly accept this award on your behalf. I will continue to earn it."

Graydon enjoyed the evening and told reporters about his dinosaurs. As the evening came to a close. He enjoyed the blue runway playing with his dinosaurs with his mother by his side.

The evening filled with exceptional fashion on the blue runway. Designers include David Tupaz, Delia MacPhee, Sivalia Couture, and Ron Tomson. Many designers present designs in blue, the Autism awareness color.

The ability to be more kind and understanding will help those families, children, and many on the autism spectrum have acceptance and compassion.

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Saturday, April 1, 2017

New Lines ~ Commatteo

: Commatteo Style Fashion Week Los Angeles

Antonella A Commatteo, designer of Commatteo, takes the runway wearing asymmetrical top with a peek-a-boo short underneath. The attention to her personal style concludes the runway with a strong influence lines created in the collection. Lines bring this collection a perspective that creates a personal fashion statement.

: Commettao Style Fashion Week LA

The line creation for some dresses uses a slit to create movement that is unique to the dress. The ability to vent the dress around provides a revealing sexy appeal in the movement. Taking the dart off the gown brings a free flow movement to the gown.

: Dustin Quick Commettao Style Fashion Week LA

The empire waistline silhouette fits the bodice, but here is designed without the normal gathered skirt. The long loose flow provides more volume to the the gown and places emphasizes on the bust line. The use of lines in difference directions and angles provides a visual dimension and depth to the collection.

: Commatteo Style Fashion Week Los Angeles FW17

The front of Ava Capra's, model, dress as well as the gown worn by Sibley Scoles, E! News Correspondent, creates line with placement of the geometric shapes. The back of Capra's dress is sheer black. Continuing with the revelation of sensuality. The pleating lines below the waist provides a voluminous flow.

The dress worn by Ava Capra, model, collar gives the illusion that it continues down the back. When the model turns around you see that the collar is round. Scoles' dress uses a combination of traditional collars and necklines to create the height and depth. The various necklines in the collection combines traditional collars and neckline to create a new shapes, dimensions, and illusions.

: Net Chittangkura Style Fashion Week Los Angeles

"The runway makeup styling is natural especially the brow. We are going to see more natural brows this spring." (Alejandra Barraza, TNT Agency) "The hair is soft waves with a little curl. This season don't forget the sunscreen for your hair." (Maily O'Neil, Mai Salon El Paseo). The styling was slightly individualized with each look.

Heather Larose, singer-songwriter, and Meredith O'Connor, singer and Anti-bullying activist, took the runway with a performance. They present messages about the ability to express individuality without bullying.

Commatteo states, "My inspiration for all my collections has always stemmed from my life's journey. This part of my life was reaching the professional, ageless female, who loves fashion, constantly on the run, needing mix and match pieces to change from day to night."

The collection brings the ability for self expression with the ability to combine pieces and use the lines for accentuating. The fall winter 2017 collection brings self expression to the forefront with elegance and beauty. See the full collection here. https://4chionmarketing1.wordpress.com/2017/04/02/commatteo-style-fashion-week-la-fw17/

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